Can You Perm Bleached Hair : Is It Safe? Is It Safe Or It Can Ruin The Hair

When is a perm not just a perm? When it's created using a brand-new technique on none other than hair goddess Julianne Hough. See, instead of the usual tightly wound ringlets regular perms create, Hough's version gives her beautiful beachy waves that she gets to wake up with every day, no prep required.

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The product that made this beachy perm possible? Olaplex Bond Multiplier No.1 (a bond multiplier used during color treatments). And while most stylists use it to protect hair during dye jobs, Riawna Capri, Hough's stylist at Nine Zero One in Los Angeles, told us that Olaplex was truly made for curling hair. “Dean Christal told me that Olaplex was first invented for perms and not bleach,” she says. “So when Julianne wanted a perm, I was like, 'Oh, my God, I have to call Dean, and then Dean called the king of perms, Joe Santi. Joe flew out to do the perm at Nine Zero One.” Ah, the perks of being a celeb. As if that wasn't cool enough, this is also the first time such a perm has ever been done on bleached hair. “A perm on dyed blonde hair is impossible,” says Capri. “The number-one rule in beauty school is never, ever do a perm on highlighted, chemically processed hair, so the fact that Olaplex allows you to do that is literally game-changing.”

How exactly did you use Olaplex to create Hough's beachy waves?

“Olaplex was used throughout the perm service. It was mixed in with the pretreatment, used in the perm lotion, and used in and applied directly on top of the neutralizer. It was used to ensure that a softer curl would take on heavily lightened hair and that the hair would be in better shape after the perm service than before. And the results obtained on Julianne's hair prove that Olaplex is a true bond multiplier.”

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How long will her permanent beachy waves last?

“If it's done correctly, you can expect about a two- to three-month life span. A few ways to prolong their longevity would be to keep intense heat off the hair, allow hair to dry naturally whenever possible, and use Olaplex No.3 once a week to maintain that great hair condition. “

If someone decides to get this same treatment, what's the biggest tip you can give them?

“Air-dry the hair after the perm is done. Once the hair is placed, allow it to dry without touching it, as this will produce a frizzy halo on any type of hair. Once the hair is dry, then lightly apply a good curl cream or a hair texturizer to define the waves.”

Julianne Hough's dos and don'ts:

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